Google Chrome Removes One of the Most Annoying Features (It’s About Time)

Google Let’s say goodbye to one of the most annoying features of Chrome. The tech giant confirmed this. will reduce unnecessary notifications to offer a more enjoyable viewing experience. Chrome will remove notifications from websites you haven’t interacted with recently, so we’ll have less disruption.

According to a post on the Chromium blog, Google is enabling a new feature in Chrome that revoke notification permissions for pages you don’t visit. This feature is similar to what we see in other permissions the app requests, such as camera and location. The idea is to help reduce noise when browsing the web, a problem we face every day.

According to Google, less than 1% of all Chrome notifications receive any interaction users. The company notes that while notifications are useful, some websites take advantage of this and overwhelm people. The new feature will only apply to pages you don’t interact with, resulting in a less disruptive experience.

Before implementation, Google conducted testing with a small number of users. The data showed that revoking permissions did not significantly affect the number of clickswhich means that no one misses them. In contrast, websites that send fewer notifications see an increase in visits, the company notes.

Google wants Chrome browsing to cause fewer interruptions

It’s important to note that Chrome will not remove all browser notifications. This feature aims to remove permissions for pages with low engagement and high notification volume. This measure will not affect installed web applications.

Another detail to consider is that the last word remains with the users. Each time permission is revoked, the person receives a notification with the option to reverse the change. Additionally, if you don’t like the auto-recall feature and want notifications to keep coming, you can turn it off in Settings.

“We believe this change will lead to a cleaner, more focused web browsing experience, and we will continue to invest in ways that help you manage online interactions and reduce distractions so you can get the most out of your time online,” Google said.

Revocation of notifications will be available on desktop and mobile versions of Chrome starting today. This feature may force some pages to rethink their user experience, as spam reduction will cause permissions to be lost and it will be harder to generate traffic.