Google has started blocking email campaigns en masse. This applies to senders who send more than 5 thousand letters per day. In this way, the company aims to combat a large amount of spam.
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Google has started massively blocking large email campaigns through its Gmail email service. All senders who do not meet the requirements specified by the company may be blocked.
Senders who send 5,000 or more emails daily and have not set up SPF/DKIM and DMARC mail authentication are subject to blocking.
Under requirements introduced on February 1, senders of mass mailings must implement one-click unsubscribe from emails, as well as respond to email unsubscribe requests within two days.
Additionally, if users mark more than 0.3% of a sender’s emails as “spam”, all of their emails will immediately be placed in the corresponding category.
With the new requirements for mailing lists, Google aims to combat a large amount of spam.
Author:
Kirill Bilyk
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
