Google has allowed the launch of a paid version of the search engine with the addition of artificial intelligence capabilities, writes the Financial Times.
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The newspaper explains that the plans to launch “premium” functions in the search engine are the technology company’s desire to compensate for the decline in revenue from the advertising business due to the proliferation of services and tools such as ChatGPT.
According to the Financial Times, if Google takes that step, it will be the first time a corporation has introduced a fee for its core product.
It’s about adding some AI-powered search features to its premium subscription services, where users already have access to Gemini AI in Gmail and Docs.
At the same time, the standard Google search engine will remain free, and purchasing a paid version will not remove advertising from search results.
The final decision on the launch of the innovation has not yet been made, but the company’s engineers are already working on the technology to implement such a search engine.
Google has been testing a search engine with artificial intelligence since May last year. As part of the experiment, the system provides AI-generated responses, including an image. However, the company is in no hurry to expand this project, since AI technologies consume a lot of computing resources, which entails additional costs.
Author:
Natalia Gormaleva
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
