The Chinese brand TCL Electronics plans to open its own network of single-brand stores in Russia. The company is already looking for premises in Moscow class A shopping centers. Vedomosti writes about this citing sources.
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According to the general director of Infoline Analytics, Mikhail Burmistrov, the investment volume at one point can be about 10 million rubles, and the final amount will depend on the parameters of the technical equipment.
Chinese brands have filled niches left by the exit of American and European companies, and have also displaced faltering Korean retailers, said independent analyst Sergei Vilyanov. According to experts, Chinese companies occupy 70% of the electronics market, depending on the segment.
In 2023, Chinese brands entered the top 3 of smartphone unit sales in Russia for the first time. The growth leaders this year were two Chinese brands, Itel and Infinix, whose unit sales volume increased by 100 and 77%, respectively.
Author:
Karina Pardaeva
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
