With the rise of generative AI and “deepfake” videos and images that use a person’s image in the wrong context, unauthorized videos have become commonplace and can harm celebrities’ brands and businesses.
Loti started working with WME about four or five months ago. WME clients provide Loti with multiple photos from different angles and record short audio clips that are later used to identify unauthorized content. Loti’s software searches for such material online and alerts customers to it by sending requests for its removal from the platforms.
Source: Ferra
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