The press service “Sunlight” became the winner of the historic Infopovod-2023 award, organized by the Medialogy company. The news about the development of a Tinder analogue is recognized as the best PR case in the retail industry.
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“Newsletter of the Year” is an annual research project of “Medialogy” to evaluate the major public relations cases of the past year based on data from the media analysis system. The objective of the project is to highlight and celebrate the most striking and atypical public relations cases of companies that are positively transforming their market segment and the country’s economy as a whole.
“A year ago, Sunlight launched a unique dating service based on its own digital platform so customers could meet and communicate. A key feature of the service was the participants’ videos in Reels format. As a result, the idea of creating our own alternative to Tinder transformed into something more, where everyone finds like-minded people for friendship and relationships. “We are very pleased that the news about the modern and technologically advanced Sunlight project has been highly appreciated by market participants and the Russian media.””, noted the Sunlight press service.
SUNLIGHT (SOLNECHNY SVET LLC (operating company), part of the GRI JSC holding) is the number one federal multi-brand jewelry chain in Russia in terms of revenue among Russian jewelry chains, according to Forbes and INFOLine. 772 stores in 261 cities of Russia as of April 9, 2024. More than 7 million monthly users on the website and mobile application.
Author:
Irina Pecherskaya
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
