The loyalty summit occurred in June 2024, when 73% of Tesla owners decided to buy a new car. However, in July, after the mask statement, the level of repeated purchases began to decrease sharply. The minimum indicator was recorded in March 2025 -less than 50%, which is lower than the average in the industry. Until May, the figure healed to 57.4%, but Tesla is still lower than Ford and Chevrolet.
Analysts believe that the political expressions of the mask can remove some of the Eco -Awarness audience, which focuses on other values. At the same time, the company continues to lose its market share due to the weak model range and increasing competition from other manufacturers, including China and Europe. Since 2020, Tesla has launched a new car – Cybertruck, which does not meet sales expectations.
The total sales of the company decreased. In the United States, the decline was in the first five months of 2025, in Europe – 33% in six months – 8%.
Source: Ferra
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