YouTube expands ad blocker ban to more apps and services

A. Video platform YouTube’s saga against ad blockers Another section added. Last Monday (15), the service announced a new stage in the fight against such vehicles.

According to an update on YouTube’s support page, the company is now “Increase efforts” against applications from third-party developers that block or bypass ads. The description says these apps violate the platform’s Terms of Service and therefore it is prohibited.

Viewers who now insist on continuing to use these apps Videos may have loading problems or until see an error message It prevents viewing with texts such as “This content is not available in this application.”

YouTube didn’t name any apps, but they may be referring to: both traditional ad blockers How much Services built into browsers as extensionsIn addition players imitating the platform’s interface Advertising is not included.

YouTube offers ads or paid experience

Ad blocker use according to brand description “prevents the creator from being rewarded for views”as well as supporting the entire community and the operation of the platform.

YouTube’s testing of ad blocking began more intensively in 2023, when some users in certain regions began receiving warnings that ad blockers were no longer allowed. As a result, such programs went through a record removal time, although the service itself denied that blocking was responsible for technical problems.

Additionally, when YouTube’s campaign against ad blockers returned earlier this year, many users reported clips playing slowly or notifications appearing on screen warning about the use of ad blockers.

Google’s video platform allows the user Embrace the ad-free experience or else Subscribe to YouTube Premium. The paid version of the service, which costs R$24.90 per month or R$249 per year in Brazil, eliminates ads before, during and after clips.