“Vkusville” opened a store with an area of 185 m2. m in Almaty of Kazakhstan. The shelves will feature groceries, products with a short shelf life and non-food products. This was reported to RB.RU by the company’s press service.
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In total, 97% of the store’s assortment will be under its own brand. The company has also reached agreements with local manufacturers, whose chain brand products currently make up 35% of the store’s assortment.
Vkusville intends to open several points of sale in the republic. Experts warn that the local market has lower income levels. Therefore, when entering another country, a food retailer needs to change the matrix, adjusting it to the different needs of consumers.
In mid-April, Vkusville expanded its presence in the regions of Russia and opened its first store in Maykop, Republic of Adygea. Products are transported there from a distribution center in Rostov-on-Don. Currently, Vkusville is represented in 158 cities in Russia.
Author:
Karina Pardaeva
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
