Apple announced that it pays great attention to advertising iPhones. The company releases new videos regularly, but there are some videos you’ve probably never seen. This is because they were only ordered from Japan.
In 2017, Apple launched an advertising campaign to convince flip phone users to switch to iOS. The trick of the commercials was that the iPhone 8 was advertised with doll doubles of the main characters.
The code name for the advertising campaign was “Galapagos Islands”. This is what the Japanese call old phones in videos of flip phones, which were still popular in 2017. At that time, 40 million people used them.
The agency Yo Umeda produced several advertising videos that were so popular in Japan that Apple began using them on its website and also placed them on advertising billboards.
After the doll ad was released, iPhone sales among the mountains increased by 10%. [9to5Mac]
Source: Iphones RU
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