After that anita The singer’s team, who became the first Brazilian to reach the top of the Daily Top 50 Global ranking with the song “Envolver”, was accused of “manipulating” Spotify’s algorithm. With this, the company could initiate an investigation into the use of bots or irregular roads to “broadcast” the singer’s music on the platform.

The track was released more than 6.4 million times on March 25 alone, with 4.1 million of the total being played by Brazilians – there are more than 146 million reproductions in total. But according to information gathered by the Rest of World and Folha de S. Paulo websites, that may have accounted for some of the song’s success. manipulation in platform algorithms your flow.

If approved, it would violate Spotify’s terms and conditions, as the artist’s own team encouraged fans to play the track en masse. Therefore, Anitta’s consumers may have “hacked” Spotify’s algorithm by creating thousands of playlists with the song and playing it thousands of times.

Allegedly, fans would use bots to steal audio on platforms indefinitely and even get different IPs via VPN. However, the most serious action may be interaction created by the singer’s team Encouraging fans to increase numbers across platforms.

Manipulation or success?

according to the information rest of the world19-year-old Adriano Ferreira da Silva Filho, an Anitta fan, created several different playlists with the song “Envolver” to play more than 2,000 times a day using two cell phones and a laptop.

“If you play the track over and over, Spotify won’t count as a stream. They think it’s a bot. So you have to create a playlist of different tracks and alternate it with the track you want to boost,” said Adriano.

This wouldn’t be the first time Brazilian artists have used these devices. In July 2021, the Cybercrime Division shut down 84 Brazilian websites that had hired bots to artificially pump numbers from streaming services.

What does it say about Spotify Engage?

In a statement sent to UOL, the company declined to comment directly on the success story of Anitta’s music. However, the company stressed that there are ways to detect manipulation in its system and can change the numbers if any irregularities are found.

“When we identify or are alerted to potential or confirmed instances of streaming manipulation, we take steps that may include stopping royalties, fixing stream numbers, and taking steps to ensure the popularity of the artist or song is accurately reflected in our charts,” the platform said. “Spotify reserves the right to remove manipulated content from the platform.”

Source: Tec Mundo

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