Gloria Jeans announced the opening of the first stores of its youth brand Ready! Stable! Come on!, reported the retailer’s press service. The stores are located in Sochi, Kazan and Volgograd and will start operating on May 18 and 19.
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The specificity of the chain is youth items for representatives of generation Z, the brand is aimed at buyers aged 14 to 20, the company explained.
The retailer’s press service explained the choice of cities to launch the pilot based on their tourist orientation. The company believes that it is in Kazan, Sochi and Volgograd that street art and culture develop, which is in line with the concept of Ready! Stable! Go!.
Technological innovation in the retail market
The company is introducing AI testers as part of the pilot. For a virtual try-on, simply upload a photo and select a product. And the neural network will generate an image of the buyer wearing the selected item. It can be seen in the mirror of the AI tester.
The authors of the brand concept paid special attention to musical accompaniment in stores: the playlist consists of popular compositions of modern hip-hop, cloudrap, fonk and electronica.
The decision to further expand the Ready! Stable! Go! The company will accept based on the results of the pilot projects. In April, the brand also launched its own online store and mobile app.
New store addresses:
In Kazan, the store opens in the Park House shopping center (550 m²), in Volgograd – in the Akvarel shopping center (750 m²), in Sochi – in the Democratic shopping center (620 m²).
Author:
Natalia Gormaleva
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
