According to website information Business Contentyouth Ricky da Luz18 years old, investors NFTs I also like the physical representations of these digital arts. in a new job, managed to make a profit of about 700 thousand US dollars (about R $ 3.6 million at current price) It sells busts, action figures and toys inspired by the Bored Ape Yacht Club (BAYC) collection.
Luz, along with her father Tony da Luz and six other employees, raised $10,000 to start IsmToys, initially offering free toys to some BAYC investors. Marketing paid off, and in January 2022 the company began receiving its first paid orders – the initial commission was $ 400.
Toys developed by IsmToys cost between $50 and $2400, with the company already generating revenue of $700,000 as a result. In fact, 99% of transactions are made through payments via the cryptocurrency Ethereum (ETH) – there have been more than 300 orders since January, with 200 planned for the next month.
“Whenever someone gets emotionally attached to something, even if it’s just a picture of something, you always want to see it and celebrate it. I’m emotionally attached to my Bored Ape, so I have my monkey toys,” one IsmToys consumer told Business Insider. strengthens my emotional attachment to my digital personality.
Anyway, Luz confirmed that the BAYC community is extremely important to the company and even said that “IsmToys wouldn’t exist without the Bored Ape community.” According to the creator of IsmToys, the investors of the collection have formed a strong bond with the company and remain its biggest partners.
Source: Tec Mundo
