Retailer Lamoda has started the sale of its own men’s clothing brand, Mademan, the company’s press service reported.
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The first Mademan collection includes more than 100 items for the men’s wardrobe. These are T-shirts, polos, shorts, sweatshirts, shirts and sweatshirts. Mademan also offers pants, jeans and outerwear.
As the press service explained, the brand is based on the “All of You” concept, which reflects the expression of each side of the personality, be it character or hobby.
Mademan doesn’t have a strict stylistic approach; The brand includes items of various styles. In particular, the line includes two categories: classic direction and capsule collections.
The design of all items is entirely developed by the Lamoda team. The company indicated that after Western brands left the Russian market, the women’s clothing line suffered less than the men’s clothing. For this reason, the retailer decided to focus on a vacant niche.
“With the launch of Mademan, we are confident that we will be able to become leaders in the men’s fashion segment and satisfy the public’s needs for modern and stylish clothing,” Lamoda CEO Maxim Grishakov shared his plans.
In early April, the company launched women’s clothing brand Nume.
Author:
Natalia Gormaleva
Source: RB
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