YouTube TV will also benefit from the new agreement between Google and Scripps Sports. Starting May 31, WNBA Friday games broadcast on ION will be available to YouTube TV Basic plan subscribers.
In another major development, YouTube is formalizing and expanding its YouTube Select Creator Takeovers program. This initiative allows brands to collaborate with leading bloggers.
YouTube CEO Neil Mohan also emphasized the growing role of creators in his speech and advocated for their recognition at the Emmy Awards. He highlighted his “innovative contributions” to the entertainment landscape.
Source: Ferra
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