The public, including public figures, criticized Apple’s advertising for its “aggressive approach” to art and creativity.
In response, Samsung’s X (formerly Twitter) account posted a video of a serene scene of a woman wading through rubble, reminiscent of Apple’s hydraulic press incident. She sits down to play guitar and uses her Galaxy Tab S9 for musical accompaniment, highlighted by the hashtag “UnCrush.” The ad highlights Samsung’s “commitment to creativity and innovation” while expertly mocking Apple’s misstep.
Source: Ferra
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