Yandex Lavka’s own ready-made food brand “Iz Lavka” appeared in six new regions of Russia: Yekaterinburg, Novosibirsk, Kazan, Rostov-on-Don, Krasnodar and Nizhny Novgorod. The company announced it.
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For the first time, the brand was brought outside of Moscow and St. Petersburg.
In new cities of presence the delivery time will be from 15 minutes. In total, the assortment will include more than 30 dishes. These are food prepared mainly from local producers.
Under its own brand “Iz Lavka”, “Yandex Lavka” will sell six dishes: borscht with beef, chicken cutlet with mashed potatoes, pasta carbonara and salads – Olivier, crab and herring under a fur coat.
According to Yandex Shops, in April 2024, the volume of sales of ready-made food in the regions of Russia in the service grew on average by 72% compared to the same period of the previous year. Ready meals are included in every fourth order of residents of the Lavka region.
Author:
Anastasia Marina
Source: RB
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