The share of resales of products from Russian designers in January-March 2024 increased by 17% year-on-year. At the same time, the resale segment as a whole increased by only 3% during this time.
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The best-selling brands on the secondary market are Lime, Monochrome, Gate 31, 12 Storeez, SHU, ZNY, Ushatava and 2MOOD, writes Kommersant based on Avito calculations.
Experts explain the change in the situation because brands created by local designers are increasingly recognizable and can be purchased on resale platforms at a price several times cheaper.
According to Polina Potapova, operational director of Second Friend Store, for a brand to be interesting in the resale segment, several factors must converge: its popularity, inaccessibility in retail trade and a large number of loyal customers.
Author:
Karina Pardaeva
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
