Spotify turns 10 in Brazil; See 5 interesting facts about the platform

Spotify completed its 10-year operation in Brazil in May this year. The streaming service arrived in the country in 2014 after intense expansion and months of preparations.

And it wasn’t a weak start. Brazilian artists have long occupied important places in Spotify’s global rankings. The first to achieve this feat was Alok, who entered the Global Top 100 in 2017 thanks to the song. Now listen to me.

Then came Anitta, who topped the rankings with her song Envolver in 2022. To celebrate the service’s arrival in Brazil, Spotify has compiled five interesting facts about things that happened in Brazil over the last decade.

Brazil remains one of the most important markets for Spotify. In 2023, Brazilian artists’ revenue from streaming alone increased by 27% compared to 2022, reaching over R$ 1.2 billion, according to the platform.

Five interesting facts about Brazil on Spotify

1. Spotify’s total streams in Brazil have increased more than 100-fold in the last 10 years. There are currently over 770 billion streams on the platform;
2. Streams of songs by Brazilian artists increased by more than 240 in Brazil and more than 130 worldwide during the decade;
3. The number of Brazilian songs on Spotify has increased by 656% in the last 10 years;
4. Brazil accounts for an average of 60% of Brazilian artists’ consumption on Spotify;
5. According to Spotify, Brazilians have created more than 89 million playlists in the last decade.

How important was Spotify in your daily music consumption? When did you discover the platform and start using it? Leave your comment on the networks TecMundo.