Yandex has appointed a new commercial director. Sergei Loiter’s place was taken by Igor Bogachev. The latter previously held the positions of General Director of SAP in the CIS and Deputy General Director of Xerox in the CIS.
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Igor Bogachev was appointed commercial director of Yandex. This was reported by the company’s press service.
“The priorities of the Yandex commercial department will remain the same. This is an increase in the efficiency of the advertising system and monetization tools, and an expansion of our own inventory,” the company said.
Bogachev replaced Sergei Loiter, who had headed the company’s business unit since December 2021, in his position. Loiter will continue to work at Yandex and will focus on the development of various services abroad.
Bogachev was previously CEO of SAP in the CIS and Deputy CEO of Xerox in the CIS.
Author:
Kirill Bilyk
Source: RB
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