Russian businessmen, when asked about the main difficulties when starting a business in a highly competitive market, mentioned marketing and audience attraction (30%). look for investments for the startup (23%) and choose a promising niche and product/service (21%).
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Slightly fewer percentage points in Avito Rabota’s survey included startup problems such as finding reliable staff and partners (20%), building a competent logistics/supply chain (14%), and scaling after a successful startup (14%).
Among the entrepreneurs surveyed, 49% are their own employers, that is, the only employees in their own business. The majority of them (57%) are women.
Micro businesses (1 to 15 people) represent 37%, small businesses (16 to 100 people) 7%, businesses with more than 100 employees 3%, more than 250 people 1%, more than 1,000 people, 3%.
In a parallel study, Avito Works analysts asked potential entrepreneurs what prevented them from starting their business and it turned out that the reasons were similar.
However, difficulties in finding financing prevailed by a wide margin (60%), followed by lack of experience in entrepreneurship and in bringing a product to the market (close to finding a niche and marketing) (45%), as well as fears. of risks, even for high competition (attracting clients): 35%.
Author:
Ekaterina Alipova
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
