The Dixy retail chain (part of the Magnit group) began testing a new format: Dixy GO!. These are ultra-small stores located on the first floors of residential buildings. This was reported by the Magnit press service.
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The first Dixie GO points! We started operating in Moscow (one store) and in the Moscow region (two stores).
The specificity of the format is its small surface area (70-110 m2) and its small assortment (about 2 thousand SKUs). In Dixie GO! Beverages are presented, including alcoholic beverages, groceries and sweets. There are also fresh fruits and vegetables and non-food items.
In this format, the emphasis is on prepared food, freshly made pastries and coffee, explains the press service.
The company will make a decision on escalation based on the test results.
Author:
Natalia Gormaleva
Source: RB
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