Estee Lauder, which suspended its work activity in the Russian Federation, submitted an application to register the Tom Ford trademark

The owner of the brand is 001 DEL LLC, whose address coincides with the location of Estee Lauder’s headquarters. The company Melling, Voitishkin and Partners, whose address is indicated for correspondence, did not respond to the request for publication at the time of publication.

• The Tom Ford brand has been owned by the American cosmetics and perfume manufacturer Estee Lauder since November 2022. The new owner suspended commercial activities in Russia in the same year. The company closed all its stores and stopped trading online and supplying retail stores.

Foreign brands leave the Russian market due to sanctions. At the same time, many of them hope that the sanctions will be temporary: companies still hope to return to Russia and therefore retain the right to intellectual property, noted the founder of the Isibrand patent office, Olga Bondareva.

The previously registered brands continue to operate in Russia, although the company has temporarily suspended sales in the country. According to the expert, a trademark can be canceled if the copyright holder does not use it within three years, on the basis of article 1486 of the Civil Code of the Russian Federation.

Copyright holders can also apply for new trademarks, as Tom Ford did. Answering the question why a brand needs a new brand, the expert suggested that if, for example, old brands are canceled due to lack of use, in accordance with the law, then the company will already have new brands on hand and ” fresh.” – how times of such applications.

MCA “Last Watch” lawyer Elena Sutyrina noted that the trademark copyright holder has already registered the Tom Ford trademark in other ICGS classes: 3, 9, 25, 42.

The lawyer suggested that the purpose of filing a registration application may be an attempt to preserve the ability to provide services under the Tom Ford brand and not to supply goods due to sanctions restrictions. However, this may be an attempt to stay in the Russian market, Sutyrina added.