Unilever is Russifying brands. The first products under the new name will go on sale in August 2024: Domestos will become Domestos, Cif will become Sif and Dove will become Dove. The decision on Russification will not affect the company’s ability to produce products in Russia.
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Unilever has decided to localize the names of its brands in Russia. The first products with the new Russified name will go on sale in August 2024, a Unilever representative told RB.RU.
“This will allow the company to more effectively manage critical risks, for example in the event of counterfeit detection, and respond quickly to requests for additional documents from partners and government agencies,” Unilever said.
Unilever Rus LLC produces products in Russia under more than ten brands, many of which have English names. For example, sanitary ware cleaning product Domestos will be renamed Domestos, Cif will become Sif and Dove will become Dove.
In 2023, Henkel’s former Russian division Russified its brand names: Persil became “Persil,” Vernel became “Vernel.”
Author:
Kirill Bilyk
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
