YouTube has a new plan to end ad blockers

YouTube between the eyebrows I set a goal: to stop using ad blockers. The platform has strengthened its position regarding ad blockers and apparently it has begun testing a new technique for displaying ads in videos. If this method works, blocking with extensions like Adblock Plus and the like can be very difficult to block.

As the developer of SponsorBlock, an extension that allows you to skip sponsored segments in YouTube videos, discovered, Google service has begun testing the implementation of server-side advertising.

What does it mean? Without going into technical details, YouTube integrates advertising into the same stream of video being played. Thus, by serving ads alongside a post rather than as separate elements overlapping it, ad blockers may lose effectiveness.

Be careful: this doesn’t necessarily mean that ad blocking extensions will stop working overnight. But it could be much more difficult achieve your goal, at least within the video platform. It’s unclear how many YouTube users will receive server-side ads, or when Google might expand the strategy—if it decides to roll it out globally.

YouTube will start inserting server-side ads

Google’s crusade against ad blockers extends beyond YouTube. In fact, the transition to Manifest V3 technology in Chrome extensions began this month. While Mountain View says this is intended to place restrictions on all add-ons to provide users with greater security and privacy, the main goal will be to limit how add-ons can operate. ad blockers.

Of course, the case of YouTube is the most resonant, since this is where ad blockers are most often used. And Google has declared war on them since the launch of YouTube Premium.. The logic that the Californians offer is quite simple: if you don’t need advertising, you have to pay. Something that, for various reasons, most of the public does not want to do.

Measures to prevent use ad blockers Their sole purpose is to increase the number of YouTube Premium subscribers. Last year, the service began showing warning windows to users who used these types of extensions. Unless they disabled them and whitelisted YouTube, the video player it stopped working after several attempts.

Meanwhile, in recent months, YouTube has begun blocking third-party clients that don’t display ads. But the matter did not end there. Errors are now also introduced when detecting active ad blockers; among them, sudden transitions to the end of videos or playing them without sound.

If you are using ad blocker and you’ll find that ads have started to “bleed” into your YouTube experience, perhaps related to this test with server-side injected ads. We will continue to monitor this issue and update information as new news emerges.