The process of renaming the assets of TKS Holding has begun. The group’s insurance companies were the first to receive new names after the bank: Tinkoff Insurance became T-Insurance, Tinkoff Insurance of the Future became T-Insurance of the Future, according to the Unified State Register of Persons Legal.
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Previously, TKS Holding decided to rename Tinkoff Bank to T-Bank. The company reported that the name change is a new stage in the development of the brand. Innovations occurred after the change of owner, who was previously Oleg Tinkov (recognized as a foreign agent in the Russian Federation).
The day before, RB.RU announced the transfer of 95% of the CloudPayments payment service by TKS from the coast of Cyprus to Russky Island.
The holding company planned to update the brand gradually. In the first stage, the group will update the website and app, and then change all legal names, card and ATM designs, and envelope design.
In February 2024, Tinkoff Bank updated its logo. Instead of the coat of arms, the letter “T” now appears on a yellow background.
The main shareholder of TCS Group in April 2022 became Vladimir Potanin’s Interros, which bought 35% from the group’s founder Oleg Tinkov.
Author:
Anastasia Marina
Source: RB
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