The PRO Wildberries Business Development Center analyzed the results of the market knowledge test: it turned out that only 1% of sellers do not make mistakes in the market knowledge test. This was reported to RB.RU by a market representative.
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The test consists of 51 questions: from product packaging to promotional opportunities on the site.
Main conclusions:
- Most often, incorrect answers are given to questions related to product labeling, filling out product cards, answering customer questions, and issuing documents.
- On average, sellers give just over half of the correct answers and score between 30 and 35 points out of a possible 51.
- Only 3% of sellers showed good knowledge: between 45 and 50 points.
- 9% of those who passed the test were not familiar with working with Wildberries. They scored only between 15 and 25 points.
Wildberries noted that ignorance of the rules of work on the site in practice leads to depersonalization of products, sellers receiving fines and low conversions when using advertising tools.
Another PRO WIldberries study, involving 1.5 thousand sellers, showed that 33% of experienced sellers (6 months or more at Wildberries) had received training in the last month. And among newcomers to the site, only 22%.
Author:
Anastasia Marina
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
