Since the beginning of the year, Gloria Jeans has received at least five certificates of compliance with EAEU requirements for clothing from factories in Pakistan, where it has established mass production of assortments for children and adolescents. Vladimir Melnikov’s company followed in the footsteps of Zara and H&M, which are already actively sewing clothes in this country. After the start of SVO, Gloria Jeans occupied dozens of former stores of the same brands in Russia.
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Russian clothing maker Gloria Jeans, which had revenue of 78 billion rubles at the end of 2023, has issued at least five EAEU conformity certificates for products made in Pakistani factories since the beginning of the year. The certificates of conformity were discovered by RB.RU.
According to certificates, Gloria Jeans has established in Pakistan mass production of a variety of clothing for children and teenagers under the brands: Gloria Jeans, Gee Jay, Gee Jay, GJ, GLORIA, GEEJAY, Gloria Jeans”, “gj loungewear” . , “Ready! Stable! Go! The company cooperates with Pakistani factories Gul Ahmed Textile Mills, Kamal Limited, Siddixons and Azgard Nine, according to data from the Federal State Information System of the Federal Accreditation Service, reviewed by RB.RU.
As Gloria Jeans explained to RB.RU, the company maintains long-term cooperation with partners in Pakistan, within the framework of which the certificates were obtained. The company’s October 2023 corporate presentation mentions Pakistan as a partner, but in terms of fabric supply. In 2024, certificates for the production of clothing were received.
“Pakistan is a major player in the global textile and light industry; the vast majority of large international brands, whose assortment includes denim and knitwear, work with suppliers from this country, and Gloria Jeans is no exception,” said a representative of the Russian company. he told the publication.
Gloria Jeans did not disclose details of cooperation with Pakistan, adding that they work with 200 suppliers worldwide and that the company also has its own production cluster in Russia (17 factories). Since the beginning of the year, Vladimir Melnikov’s company has issued hundreds of certificates of compliance with EAEU requirements for its products, which are produced in factories in China, India, Vietnam, Bangladesh and Uzbekistan.
“This combination enables us to offer more than 700 GJ stores high-quality, fashionable products within an optimal time frame at affordable prices,” the company said. Following the departure of foreign brands such as Zara and H&M, the company took over dozens of its former stores.
According to experts, Gloria Jeans is so far the only major Russian clothing manufacturer placing orders in Pakistan. For example, RAFI knows nothing about other similar manufacturers. Gloria Jeans itself is also not familiar with Russian clothing manufacturers placing orders in Pakistan. The Ministry of Industry and Trade of the Russian Federation advised RB.RU to contact the companies themselves.
As he explained to the publication. President of the Russian Association of Fashion Industry Participants (RAFI), Tatyana BelkevichPakistan factories are strong in producing home textiles, bedding, denim, knitwear and knitwear.
“Pakistani companies cooperate with big international brands such as Zara, H&M, Adidas, Nike. Pakistan is a major supplier of textile products to the United States, Europe, the Middle East and the Persian Gulf,” Belkevich said.
So far, Pakistan’s share of the Russian market compared to China, Turkey and Bangladesh is insignificant, but it will grow.
“As Shaukat Hayat Cheema, Minister Plenipotentiary of the Embassy of Pakistan in the Russian Federation, told us during a visit to the 17th exhibition of the outsourcing platform for light industry “BEE-TOGETHER.ru”, the authorities of this country “They plan to increase their share in the Russian market with the help of production from Russian customers,” Belkevich explained.
RB.RU in logistics companies confirmed that the turnover between countries remains insignificant. According to a representative of Asia Import Group, there are currently very few requests for the shipment of goods from Pakistan, the company practically does not receive them. At the same time, goods are shipped from neighboring India much more often, which is largely due to the further development of the industry in this country.
- RAFI, headed by Belkevich, started cooperation with the Business Association for Cooperation with Pakistan in April. The parties plan to search and select business partners for Pakistani and Russian market participants, prepare market research and provide advice on establishing effective connections between entrepreneurs of both countries.
- According to RAFI, the textile industry is the largest sector of Pakistan’s economy and contributes around 8.5% to the state’s GDP. This country is the eighth largest exporter of textile products among Asian countries. Pakistan is also the fourth largest cotton producer and third largest spinning capacity in Asia, after China and India. The country’s factories produce almost all artificial and natural threads and fabrics.
- Pakistan’s textile industry employs more than 4.2 million workers, a significant proportion of whom (2.2 million people) are engaged in garment production. Another 1.8 million people produce textiles and about 200,000 people work in the footwear and leather industries.
Author:
Ekaterina Strukova
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
