Russ Group, which announced a merger with Wildberries, bought an outdoor advertising operator in Novosibirsk

“The agreement will allow us to develop our presence in Novosibirsk, improve our targeted program and increase the range of advertising inventory offered,” Russ regional sales director Alexandra Sinyavskaya was quoted as saying by the Russ group’s Telegram channel.

According to Sinyavskaya, Russia continues to expand its regional presence.

The transaction amount and its parameters are not provided.

In the spring of 2024, the group acquired outdoor advertising operators Vostok-Media, Billboard-68 and STA Company. In June, Russ announced its entry into the outdoor advertising market in Kaliningrad.

According to Rusprofile, Novosibirsk Transport Advertising LLC was founded in December 2016. The average number of employees in 2023 was 6 people. Revenue at the end of last year amounted to 23 million rubles, an increase of 121% compared to 2022, net profit – 633 thousand rubles (an increase of 126%).

As of April 9, 2024, 100% of advertising in transport was owned by Pavel Telegin. He is also the CEO and founder of Advertising Online Group of Companies LLC and the founder of Metroleader LLC (the main activity of both companies is advertising agency activities).

• On June 18, Wildberries marketplace and outdoor advertising operator Russ Group announced a merger to create “the ultimate digital commerce platform.” The merged company will be headed by Tatyana Bakalchuk.
• One of the goals of the merger of Wildberries and Russ, according to RBC sources, was the creation of a payment system “bypassing SWIFT” for payments in rubles worldwide. Experts interviewed by RB.RU previously suggested that the market plans to strengthen its presence in offline channels and join the fight for the advertising market with Ozon and other players.