MTS Exolve has implemented a solution to protect Ozon Fresh customer data

Ozon Fresh is a fast delivery service for fresh food and everyday products. One of the top five players in the Russian e-grocery market. Every day, more than five thousand Ozon fresh food couriers deliver thousands of orders in 12 regions, and it is important that the company pays special attention to the security of customers’ personal data.

“In the context of the active expansion of delivery channels, when we open hundreds of new points, the Ozon Fresh service pays special attention to taking care of the protection of personal data of a growing customer base. It is important for us to find a balance between convenience and speed of delivery, a high level of service from couriers and, of course, the privacy of our customers. Therefore, we decided to use the capabilities of MTS Exolve to protect numbers so that our customers can always contact delivery providers without the risk of leaking numbers or other information.”“,” shared Arina Knyazeva, Business Development and Trade Director at Ozon Fresh.

MTS Exolve’s “Number Protection” solution is implemented by integrating the MTS platform with Ozon Fresh. The system, via the Telecom API, connects messaging service specialists with service users without revealing their phone numbers.

“The Number Protection service is actively used by delivery services, taxis and marketplaces, including one of the largest Internet companies in Russia, Ozon. Now this solution is available to new Ozon users, — commented Ramil Bikkuzhin, General Director of MTS Exolve. — Buyers can contact the courier directly without revealing their contact information. We are confident that our solution will ensure a high level of security when shopping at Ozon Fresh and will improve the user experience.”.