Yandex is testing a new app called Rhythm, designed to help brands, including small and medium-sized companies, promote their products and services using video and images. The company has officially confirmed that it is testing “Rhythm” and plans to open it to a wider audience soon. Experts believe that Rhythm has every chance of success due to the lack of quality platforms for attracting customers on the market and the increasing cost of attracting customers due to limited advertising tools. However, no one has yet guaranteed complete success for this project.
Yandex reports that its new Rhythm service is a video and photo recommendation feed of shopping ideas that will be useful for brands, including small regional retailers and manufacturers. It is designed to help them attract customers with beautiful and engaging content about their products and services. The launch of this experiment is aimed at evaluating the usability of the new platform for users and its effectiveness in the business world.
This new service will personalize each user’s recommendation feed based on their interests. Businesses that sell products or provide services will be able to publish content on Rhythm, including new product reviews, tips, and various educational materials. Users will be able to go to the brand’s website and make purchases instantly. According to Yandex, publishing content for businesses on the platform will be free, but the company plans to develop opportunities to promote products and services in the future.
Source: Ferra
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