MTS analyzed smartphone sales on the Russian market and in its own retail network. In six months, sales of Chinese smartphones exceeded 50 thousand rubles in the MTS retail network, and their prices increased 3.5 times in units and money.
As a result, with the corresponding period of 2023 in Russia, sales of Chinese goods will be more expensive by 50 thousand US dollars. rubles increased 2 times in pieces and in money to 185 thousand devices in fact 13.5 billion rubles.
The demand for Chinese smartphones is growing rapidly, and this is currently the main trend on the market. For example, the share of sales of Chinese smartphones in Russia is already 81% in units. Particular attention should be paid to flagships – their number has increased over the past year.
Chinese flagships are more accessible to consumers compared to similar manufacturers from other countries, have the same high characteristics and even their own unique functions. On this side, we are increasing marketing activity in terms of sales of flagships, distribution in retail stores, and also introducing relevant offers of modern products with the MTS ecosystem, which ultimately leads to a significant increase in sales in this segment.
— CEO of the MTS retail network Andrey Gubanov
The most popular flagships in MTS were HONOR Magic6 Pro, Xiaomi Redmi Note 13 Plus 512 GB, Huawei Pura70 256 GB. They accounted for about 50% of sales in units. In monetary terms, you are temporarily in the lead HONOR Magic6 Pro.
Analysts noted the highest interest in the flagships in Moscow, St. Petersburg, Samara, Yekaterinburg, Naberezhnye Chelny and Krasnodar.
Source: Iphones RU
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