Apple and Samsung remain stable modern brands of refurbished smartphones in Russia, MegaFon and Yota report.
However, if the Korean manufacturer was the leader last year, then in the first quarter of 2024, Apple pulled ahead. And now, according to the results of the second quarter, parity has been established on the market.
Apple and Samsung account for almost 32% of total refurbished smartphone sales, but in monetary terms, Apple continues to lead.
The most popular models:
• iPhone 11 128 GB
• iPhone 12 128 GB
• iPhone 12 Pro Max 256 GB
• Galaxy A12 64GB
• Galaxy A10 32GB
• Galaxy S21 Ultra 5G 128 GB
Xiaomi smartphones are next in popularity both in natural and monetary terms. The brand’s leaders are Redmi Note 9 (64 GB), Redmi Note 10S (128 GB) and Redmi 9 (64 GB).
Realme smartphones have the highest growth in sales: over the year they have grown by 357% in units and by 345% in money.
Overall, Russians began to pay 40% more for the average refurbished smartphone than a year ago. If in June-June 2023 the average cost of such an amount will be 16,780 rubles, then in various periods of the current year – 23,630 rubles.
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We are seeing a steady growth in the secondary smartphone market. This is happening for a reason. Firstly, such smartphones are no different from new ones: thanks to the careful appearance of the device and the careful process of restoring the case and internal parts, it is handed over to the new owner in perfect condition.
In addition, it is important for the buyer to have a stock for such a product – we provide a stock for 180 days for all models of refurbished smartphones. And the third factor is the reduced price.
— Director of the Department of Strategy and Sales Development at MegaFon David Borzilov
The dynamics of sales of refurbished smartphones in the MegaFon retail network follows global trends. Over the past five years, global sales of smartphones on the secondary market have shown that demand for new smartphones has been slowing in recent years.
Thus, in the second quarter of 2024, sales of refurbished smartphones in MegaFon increased by 2 times in units and almost 3 times in days, depending on the analogous period of the previous year.
Source: Iphones RU
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