The iPhone 15 lost the palm in global sales

For Apple, as they say, this was a serious blow, as the company had high hopes that the 15 would outsell all previous models and help in the development of the corporation.

The reasons for the decline in sales include economic difficulties in the global economy and the lack of significant changes in the new smartphone series. Users saw no reason to buy a more expensive device and preferred the previous version, which was much more affordable.

The study also says that Android users are increasingly switching to the iPhone, which is an indirect reason for the decline in sales of Apple-branded flagship smartphones. The absence of important features and changes to the device is a standard strategy, which simply did not work for Apple this time.

At the same time, the cost of the iPhone 15 has plummeted in Russia, as reported by the Hi-Tech portal Mail.ru. It has become cheaper by more than 40%. Its cost has dropped below 75 thousand rubles, and in some stores you can buy it for as little as 62 thousand rubles.

We previously wrote that Apple could soon introduce a foldable iPhone model that will have a durable and damage-resistant display.