Credit institutions that have opened markets and ecosystems are rapidly attracting deposits from Russians compared to traditional banks. This conclusion was based on RBC’s calculations based on its reports.
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Yandex and Ozon marketplace banks outperformed their competitors in terms of deposit growth
For example, Russians used to store 800 million rubles in Yandex Bank (May 2023), and now this figure has reached 38.2 billion rubles, in Ozon Bank the number of deposits has increased to 10.4 billion rubles (2.1 times increase).
In fact, the growth rate of deposits in banks in these two markets is much higher than that of all their competitors in the top 50. Ozon Bank in the ranking is only 61st in terms of assets in Russia, and Yandex Bank in general is 87th.
It should be noted that these indicators were achieved thanks to high deposit rates, discounts and refunds when paying with cards within the ecosystems, and customers also have the opportunity to advertise their products on the marketplaces.
We previously wrote that Ozon is looking for an agency to recruit 350 foreign specialists per week from Belarus and Kyrgyzstan.
Author:
Nikolai Tikhonov
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
