Google Declares War on Porn Deepfakes in Its Search Engine

Google announced measures to combat deepfakes created by artificial intelligence. The tech company has introduced new security features that remove obvious fake content from search results. This feature will allow users to report deepfake and delete all related results.

The company notes that there has been an alarming increase in the number of fake images and videos depicting people in overtly sexual context. While image manipulation has been around for decades, AI has made the problem worse. One of the most recent examples came in January, when Twitter (X) was flooded deepfakes Taylor Swift porn.

Google’s strategy builds on a new AI policy for YouTube announced in early July. The company has expanded it to search results, so Users can request removal deepfake as long as they are affected. Once you fill out the form and submit it, Google will review the request and evaluate it based on the criteria before removing the video or image from your search.

When a deepfake is removed from search, Google systems will also remove duplicates and will filter out explicit results for similar queries. The tech company notes that this strategy has proven effective on other types of images as well. Users won’t have to worry about this content reappearing in the future, as the engine will block it.

Google will filter deepfakes in search results

Another attempt to fight deepfakes This is due to the ranking of search engines. Google mentions that they have updated their ranking systems to reduce the amount of fake content for many search queries. Now, when the user enters “deepfakes “Taylor Swift” will give you quality resultsfor example news or relevant articles from their tours.

According to the technology company, the classification updates Reduced explicit image results by 70%“This content can be deeply distressing for those affected. That’s why we’ve invested in long-term policies and systems to help people gain more control over it,” said Emma Higham, a Google product manager.

Although the elimination deepfakes explicit is a good idea, strategy may affect other results. Google mentions that they are working on making their search engine learn distinguish real and agreed upon content from AI-generated content. These scenes with Eva Green Dreamers or Lea Seydoux in Blue is the warmest color They will be a problem for Google, but the ranking system will help them.

Changes to Google Search will be introduced gradually. Policy deepfakes Explicit applies not only to search, but also to YouTube videos, where users can report whether they have been victims of generative AI.