Google threatens to cancel partnerships with influencers who don’t like Pixel; understand

Google has threatened to cut ties with influencers if they opt for a phone other than the Pixel, and if it turns out the creator likes a rival device, the company will consider ending the partnership.

THE The item is part of the “Team Pixel” new member registration formas seen on the website threshold“By opting into this program, you are aware that you will be offered the Google Pixel over other competing phones,” the company said.

Google added the following to the section: “Please note that if a brand preference other than Pixel is indicated, we will be forced to terminate the relationship between the company and the creator.”

Below, the creator has two options: “Yes, I am aware and agree” or “No, I disagree.”

According to Google communications manager Kayla Geier, “Time Pixel” is a special affiliate programseparate from programs for press or product analysts. The offer of this initiative will be to give the device to content creators in other areas.

But he confessed threshold the new language failed and the form was withdrawn. At present, The form can no longer be filled out.

While Time Pixel is a dedicated initiative aimed at content creators, the notification has created some confusion online. The product also surprised analystsSome creators believed the rule applied to all relationships, not just “normal” influencers.

Time Pixel is not controlled by Google

program Time Pixel is run by a PR agency called 1000headsNot by Google. Therefore, the philosophy of each initiative is different and Google is not responsible for the rules of the “Time Pixel” program.

THE The confusion has also affected content analystsYouTuber Marques Brownlee of the channel MKBHD used his profile name X (formerly Twitter) to clarify that he was not part of the program.

From outside #TeamPixelI look inside: pic.twitter.com/a3BWeEqQvv

— Marques Brownlee (@MKBHD) August 16, 2024

He explains that the platform is an interesting solution to provide more visibility for Pixel brand mobile phones. The creator gets the top-of-the-line mobile phone earlier, while Google makes positive and specific advertising on the channel.

Time Pixel served as a gateway for product analysts, and the new form has shaken their trust in the brand. On social media, Some YouTubers announced that they were leaving the initiative.