The average transaction ranged from 500 to 1,000 rubles, with the most active players spending just over 2,500 rubles per purchase. The gaming industry is primarily monetized through two models: one-time purchases and the more lucrative free-to-play model, where revenue is generated through in-game transactions.
For developers, the free-to-play model is more sustainable; funding specialists highlights the fact that microtransactions have become a significant source of revenue, sometimes even exceeding the original cost of the game.
Overall, the gaming industry in Russia is expected to grow by 14% in the first half of 2024 compared to the previous year, indicating a stable growth of the industry.
Source: Ferra
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