Meta backs down on launching mixed reality glasses that compete with Vision Pro

The most advanced mixed reality headset developed by Meta will no longer be publishedAs described by Information This Friday (23). The device was scheduled to be released in 2027 and was seen as a direct competitor to the Apple Vision Pro.

According to the publication, big tech started working on the device, codenamed “La Jolla,” last November. However, The professionals involved in the work would have been informed about the completion of the project within the last few days.during a product review meeting.

One reason for the pullback, according to people involved in production, will be the need to use MicroOLED displays to compete with Apple’s mixed reality glasses. These ultra-high-resolution displays are expensive, and it is not possible to give a lower price for the new product that the Facebook owner wants..

It is estimated that Meta’s top-of-the-line headset will cost around $1,000equivalent to R$ 5,400 at today’s exchange rate. The value will be much lower than the $ 3.5 thousand (R$ 19.2 thousand) suggested by the brand for the Spade gadget, and this price can be even higher depending on the version.

Is a cheaper Meta Quest on the way?

Commenting on the withdrawal in relation to La Jolla, Meta CTO Andrew Bosworth said: The company has other prototypes in development, but not all of them are making it into production.“We’re continuing with some, and we’re porting some,” he told Threads.

These devices under development, as mentioned by the administrator, may include: new, more affordable Quest glassesAs reported by thresholdThe device, codenamed Ventura, is expected to be released in 2024 and is rumored to be presented at the Meta Connect event scheduled for September.

It is also estimated that Meta Quest 4 will be released in two versions. one standard, another premium one that is cheaper and has more powerful featuresThe new models are expected to hit shelves in 2026.