American sportswear brand Nike and Danish toymaker Lego have signed a long-term strategic partnership agreement. Lego has previously collaborated with Adidas and this will be the first partnership with Nike. Plans include joint product and content production.
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The details of the cooperation, as well as the financial aspect of the agreement, have not yet been revealed, Sportspromedia explains. The first products of the new collaboration are expected to appear in 2025.
“At Nike, we believe in the power of sport to change the world. And any change starts with children. Together with the Lego Group, we want to inspire children around the world,” Nike Vice President of Children’s Affairs Cal Dowers is quoted by Sportspromedia as saying.
And Alero Akuya, vice president of brand development at the Lego Group, added:
“At The Lego Group we believe in the power of play to inspire and develop the builders of tomorrow. By combining the creativity of Lego play with the energy and passion of sports, we want to inspire children to new forms of play and creativity. We are excited to partner with Nike on this journey and help reimagine how creative play and sports can come together.”
The collaboration already has its first teaser, with Lego bricks and Nike sportswear as the main characters. You can watch it on the Sostav.ru portal.
Author:
Ekaterina Alipova
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
