Meta Spark: Instagram filter platform to shut down in 2025

Augmented reality (AR) studio Meta Spark to be discontinued by Meta in early 2025According to an announcement made by big tech this Tuesday (27). The platform is used by developers to create custom filters and effects for Instagram and Facebook, among other services.

Meta said in a statement that the decision is part of its efforts to prioritize products that better meet the future demands of users and commercial customers, likely referring to artificial intelligence. In this way, Third-party created filters will be available until January 14, 2025The time when Spark will stop working.

The studio, which started operating seven years ago, dissemination of augmented reality resourcesThanks to this, various effects were created that were successful among the company’s social network users and offered new forms of interaction to millions of people.

Despite the end of Meta Spark, The tech giant said its proprietary AR effects will continue to be available across all supported apps. It also encourages indie developers to make their creations available on external platforms.

Creators are angry about this decision

Meta’s decision to discontinue Spark It wasn’t well-received among AR filter creators using the platformAs stated by . Business ContentMany were outraged by this news as they own an important business tool at a major tech studio.

“Fortunately, there are still other platforms for AR, but losing such a big player is bad news for the entire AR community,” Zuza Sliwinska, a spokesperson for marketing platform Lenslist, told the publication in an interview. Filter users were also worried with discontinuity.

On the other hand, developers will be able to offer their products on other platforms as wellLike Snapchat And TikTok, which also provides resources for creating augmented reality effects.