There will be points that can be exchanged for products at Novo Ame; Look

Group Americans Details about Ame’s future confirmed this Monday (02). Instead of a digital account There will now be a loyalty program for e-commerce or personal customers.

The first phase of the Loyalty Program according to Americanas will be put into service this semester with benefits such as accumulating points and exchanging them for products.

Americana,”full management of financial services offering“to customers. This means: Offering packages that include insurance, credit cards, and gift cards, as well as a free benefits program conversion of points into future purchases, personalized offers and discounts.

Benefits It will be available to customers of over 1,600 stores, websites and apps Americanas, which recently merged the brand by acquiring the Submarino and Shoptime websites, which have belonged to the same group for years.

What’s changing in Ame?

The Ame brand will now be a new business unit within Americanas, led by Tiago Abate, Vice President of Customers. The new project aims to “focus on loyalty efforts and product and service delivery in partnerships with financial institutions and insurance companies.”

With the strategic and structural change, the Ame Digital account will be officially closed on November 2. Now customers I can only spend it on shopping existing balance without adding new funds, or withdraw money via Pix.

Accounts without deposited amounts can now be closed by users, while anyone who resets their balance will be able to do the same after 30 days.