AMD is changing its plans and will focus on AI rather than gaming GPUs

Even the manufacturer AMD Prioritizing the development of chips for the artificial intelligence (AI) sector and shifting some of the focus away from gamingThe information was confirmed by Jack Huynh, senior vice president of the company’s computing and graphics components division, in an interview with the website. Tom’s Hardware.

According to the executive, the priority now is to achieve scale, meaning more customers and more market share, even if that means lower-performance or more affordable GPUs. According to Huynh, this is a key factor in convincing developers to partner with the brand and optimize games.

Some of AMD’s plans include: Join the efforts of RDNA graphics card divisions and CNDA Data centers in one sector. THE UDNAIts name was confirmed during IFA 2024 and will be a unified architecture for artificial intelligence systems.

Perhaps concerned about the repercussions, the executive also emphasized that this does not mean abandoning the segment in which AMD has consolidated itself in recent years. “Don’t worry, I like games. When I presented this to the board, I said that games are a strategic pillar of my strategy.” he explained.

The idea seems to echo Nvidia’s strategy

AMD is looking to achieve the same success with AI GPUs with UDNA that it did with EPYC processors, but meeting that demand will require sacrifices in terms of marketing and parts supply.

The manufacturer’s idea is very similar to Nvidia’s. In recent years, the rival has been “cruising speed” with what they have achieved in recent years Most of the investment efforts went into the field of artificial intelligence.

As a result, Nvidia achieved record revenues, became one of the largest suppliers of chips for data centers and artificial intelligence systems, and became one of the most valuable companies in the world.

Brands that were slow to embrace the trend, like Intel, now regret that it took them so long to notice the change in trends and are preparing strategic plans to prevent the gap in the market from widening further.