MTS analyzed the results of the first week of pre-orders for the iPhone 16 in its own retail network. Demand for new products turned out to be 4.8 times higher than in the first week of pre-orders for the iPhone 15 last year.
The most popular model was the iPhone 16. It accounted for 54% of all pre-orders. Next came the iPhone 16 Pro (28%), iPhone 16 Pro Max (11%) and iPhone 16 Plus (7%).
The most popular memory size across the entire lineup (except for Pro Max) was 128 GB, while Pro Max buyers most often chose 256 GB.
TOP 5 regions by pre-orders:
1. Moscow: 43% pre-orders
2. Saint Petersburg: 10%
3. Krasnodar region: 8%
4. Republic of Tatarstan: 4%
5. Tyumen region: 2%
📲 Cost of iPhone 16 in MTS:
► iPhone 16 128 GB: RUB 114,990
► iPhone 16 256 GB: RUB 129,990
► iPhone 16 512 GB: RUB 159,990
► iPhone Plus 16 128 GB: RUB 134,990
► iPhone 16 Plus 256 GB: RUB 149,990
► iPhone 16 Plus 512 GB: RUB 179,990
► iPhone 16 Pro 128 GB: RUB 154,990
► iPhone 16 Pro 256 GB: RUB 169,990
► iPhone 16 Pro 512 GB: RUB 199,990
► iPhone 16 Pro 1 TB: RUB 229,990.
► iPhone 16 Pro Max 256 GB: RUB 194,990
► iPhone 16 Pro Max 512 GB: RUB 224,990
► iPhone 16 Pro Max 1 TB: RUB 254,990.
You can pre-order smartphones using partial or full prepayment. For the iPhone 16 model, full partial prepayment is 25,000 rubles. It is counted towards the cost of the smartphone: upon receipt, the customer only needs to pay the remaining amount.
After pre-ordering, the customer receives an SMS with confirmation and a preliminary delivery date. iPhone 16 buyers receive a cashback in the club as a gift with a 30% discount on its cost. There is also a one-year warranty.
Source: Iphones RU
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