YouTube is copying Netflix’s best feature in its new TV app

YouTube to update its TV app to become more competitive in the world of streaming. The video platform will completely change its appearance, adopting some of the practices we see in competing apps like Netflix or Prime Video. The new features go hand in hand with a strategy to allow content creators to use them on their channels.

According to a report from TRRYouTube to update its smart TV app. Redesign will allow youtubers Organize your content by episodes or seasons, as we see on Netflix. YouTube’s interface will move away from the repository concept and offer an experience more suited to the living room.

To achieve this goal, YouTube will use Primetime Channels, a feature that brings together various streaming services and channels in the TV app. The feature launched in late 2022 with the goal of replacing cable TV in the US. While the concept hasn’t achieved its goal, it will serve as the basis for a redesign of the TV app.

Christian Estlien, vice president of product management at YouTube, said that Many content creators are leaning towards the season and series format. offered by Primetime channels. “They make videos that are 20 to 40 minutes long, there’s a sort of seasonal arc, there are multiple episodes,” he said. The manager noted that this interest has forced the platform to make profound changes to the way it accesses content from television.

YouTube to Copy Best of Netflix in New App

The most obvious adjustment concerns channel pages, which now offer exciting preview. When you access one of your subscription channels, you will see a video that plays automatically. This point of view similar to what Netflix offers when we open a series or movie pagewhere the background video is activated when we change subtitles or other settings.

YouTube refers to the feature as “Show Pages,” and any creator will have access to it. “What we’re trying to do is make sure that we’re delivering results for creators and helping them achieve the vision of what they want for their living room programming,” Oestlin said.

One of the first to adopt the format was Michelle Khar, an American YouTuber known for her video series. Challenge accepted (Challenge accepted.) Khare’s new YouTube interface shows content divided by season in a format nearly identical to what we see on Netflix. “It’s a great way for viewers to get to know the creator and the show, just like they would on another streaming service,” Khare said.

It is important to note that while this feature will be available, Not all YouTubers create episodic content. Each person will be able to customize their channel with the necessary tools, although they will have the support of the platform. The redesign also includes simpler subscription functionas well as QR codes for links to each video.

YouTube has confirmed that it is organised into seasons and episodes This will be implemented in the app during 2025..