The largest online retailer of clothing, shoes and accessories, Lamoda, has reached an agreement with Yandex Delivery on a logistics partnership, representatives of the companies told Kommersant.
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As part of the cooperation with the company, Lamoda will start delivering goods to Yandex Market pick-up points (POI). In September, points in 600 cities will be connected to the program, including Voronezh, Samara, Ufa, Volgograd and Omsk. By the end of autumn, Moscow, St. Petersburg and more than a million other cities will join.
Experts believe that the cooperation will help Lamoda expand its presence in the regions and reduce the costs of developing its own network of pick-up points. This partnership will allow the company to reach smaller towns, where the demand for fashion products is lower, and strengthen its position in the online retail market.
- Lamoda was founded in 2011 by German entrepreneurs Niels Tonsen, Dominik Picker, Florian Jansen and Burkhard Binder. In 2014, the company was acquired by the Singaporean Global Fashion Group and in 2022 by the owner of the Stockmann department store, Yakov Panchenko.
- After the withdrawal of many foreign brands, the company began to develop its own brands: Lamoda Home, Nume and Mademan, Lamoda Sport.
- In 2023, Lamoda increased its net turnover (NMV) by 30% compared to 2022, up to 132.5 billion rubles. Net turnover under the marketplace model increased by 40% over the year. The average monthly audience of the online platform reached 14 million people. The average invoice for one order is 5.1 thousand rubles.
Author:
Karina Pardaeva
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
