According to Noyb, this change could affect millions of Europeans and violate their rights under the GDPR.
Mozilla says the PPA allows sites to remember ad impressions and generate interest reports through Firefox, which are then sent to the server for collection.
The company insists that user activities are not shared with third parties, making the system more secure.
But Noyb claims this technology is a new form of user surveillance and compares it to common tracking methods in the United States.
According to the organization, Mozilla has turned Firefox into an advertising measurement tool. Noyb demands that Austrian authorities investigate the actions of the IT giant and introduce a system that will warn users about their consent to data processing.
Source: Ferra
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