T-Bank will launch its own advertising platform for companies

The platform will provide advertisers with direct contact with more than 50 million residents in Russia. It will unite all the bank’s media channels, such as a mobile application, cashback lifestyle service showcases, the “Wallet” application, the “Dolyami” shopping application, as well as the “TZ” online magazine.

According to the company, advertisers will be able to use more than 20 promotional mechanisms and tools. For example, for simple cashback campaigns, a service has been created that allows you to quickly launch promotions yourself from your personal account.

Large retailers will be able to promote their products through new marketing channels, using banners, push notifications, chain messages, videos and full screens – tools that were previously used only to promote T-Bank’s own products.

According to the press service, the company will be able to stimulate sales by offering discounts and special offers, as well as promote products in promotional selections and in individual showcases. The personal manager will help create complex advertising campaigns using various platforms, ensuring maximum relevance to the client audience, the message notes.

At the moment, the capabilities of the advertising platform are available only to large companies that can organize online advertising campaigns with the help of a personal manager. For small and medium-sized businesses, self-service is provided that allows them to independently launch offers to the target audience after connecting within three days.

In the future, the platform’s functionality will become a useful tool for promoting offline retail, the bank’s press service assured.

In June 2024, Tinkoff was renamed T-Bank. The name change came after a change in ownership, which was previously Oleg Tinkov, who left the Russian Federation. As RB.RU discovered, the company could pay 1 million rubles for a new domain.