TikTok will replace hundreds of employees with artificial intelligence

According to them, the company’s representative office in Malaysia has eliminated more than 700 jobs. TikTok’s press service told the agency that the reduction in this country affected fewer than 500 employees. “We are making these changes as part of our ongoing efforts to further strengthen our global operating model for content moderation,” explained a spokesperson for the social network.

According to Reuters, most of the laid-off employees were in content moderation. They were notified of their dismissal by email on the afternoon of Wednesday, October 9, said one of the agency’s interlocutors. Another source said the company will continue to make cuts in the coming months and will also merge some regional units.

The social network is cutting staff because it increasingly uses artificial intelligence in content moderation. A TikTok spokesperson told Reuters that hundreds more of the company’s employees around the world could lose their jobs as part of the changes.

In 2024, the company plans to invest $2 billion in the area of ​​“trust and safety”, it is assumed that most of the content that violates the platform’s rules will be removed using automated technologies. TikTok currently employs 110 thousand people in more than 20 cities around the world.

ByteDance is actively implementing artificial intelligence in other areas. Earlier this week, the company presented its first Ola Friend headphones that cost 1,199 yuan ($170 or about 16.4 thousand rubles). The device allows you to communicate with the Doubao neural network developed by ByteDance, the most popular generative chatbot in China.