Since Musk came to power, X has aggressively taken legal action against organizations including the nonprofit Media Matters for America, which reported allegations that major brands were advertising alongside extremist content. This led to a significant reduction in advertising for brands like IBM and led to an antitrust lawsuit being filed against the World Federation of Advertisers (WFA).
While the details of the agreement between X and Unilever remain unclear, it appears that Unilever may have made concessions.
Recall that X has lost approximately 80% of its advertising revenue since its acquisition by Musk, according to various reports.
Source: Ferra
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